Intel
Buys Mobileye in $15.3 Billion Bid to Lead Self-Driving Car Market
By
MARK SCOTT MARCH 13, 2017
In
the world of driverless cars, household names like Google and Uber have raced
ahead of rivals, building test vehicles and starting trials on city streets.
But when it comes to what is under the hood, an array of lesser-known
companies will most likely supply the technology required to bring driverless
cars to the masses. And in a $15.3 billion deal
announced on Monday, Intel moved to corner the market on how much of that
technology is developed.
The
chip maker’s acquisition of Mobileye, an Israeli company that makes sensors and
cameras for driverless vehicles, is one of the largest in the fast-growing
sector and sets the stage for increasing competition between Silicon Valley
giants as well as traditional automakers over who will dominate the world of
autonomous cars. The likes of Google and Uber have already invested billions of
dollars in their own technology, signing partnerships with automakers like
Chrysler and Volvo and sending test vehicles onto the road in a bid to cement
their place in the industry. The sector is estimated to be worth $25 billion
annually by 2025, according to Bain & Company, a consulting firm.
Faced
with an existential threat to its legacy computer business, Intel — alongside
competitors like Qualcomm — has focused on autonomous cars as a new and
potentially lucrative market. Many of these driverless vehicles, experts say,
will require immense computing power, including the latest microchips able to
crunch reams of data in seconds to keep the cars safe, and on the road. And by
acquiring Mobileye, whose digital vision technology helps autonomous vehicles
safely navigate city streets, Intel aims to broaden its offerings beyond just
chips to a wider suite of products that driverless vehicles will require. It
hopes, as a result, to appeal to automakers that want to offer autonomous
driving but lack the in-house expertise and do not want to rely on the likes
of Google.
“Scale
is going to win in this market,” Brian Krzanich, Intel’s chief executive, told
investors on Monday. “I don’t believe that every carmaker can invest to do
independent development into autonomous cars.” Intel has a history with such
strategic moves. It cornered the personal computer market over more than three
decades, supplying hundreds of millions of desktop computers with much of their
internal architecture, after dominating which microchips were used in the
industry. But in recent years, Intel has struggled to find its feet as people’s
habits have increasingly turned to the mobile world, where the company’s chips
have lost out to rivals. Last year, for instance, the company announced that it
was laying off 12,000 people, or 11 percent of its global work force, as demand
for personal computers continued to decline. While Intel still earns more than
half of its annual revenue from traditional computing chip-making operations,
the company’s sales from its “internet of things” division, a unit that
includes its burgeoning auto-making team, grew 15 percent in 2016, to $2.6
billion, according to regulatory filings.
Over
the last 18 months, Intel has signed partnership deals with BMW and Delphi
Automotive, an auto parts supplier, to expand its presence in the field. It
also acquired a 15 percent stake in Here, a digital mapping business owned by a
consortium of German automakers, and announced last year that it would invest
$250 million in startups working on driverless car technologies.
Mobileye,
founded in Jerusalem in 1999, has signed deals with several automakers,
including Audi, for the use of its vision and camera technology, which uses
machine learning and complex neuroscience to help drivers — and
increasingly cars themselves — avoid obstacles on the road. It also has
longstanding ties with Intel. The chip maker was a partner with Mobileye and
BMW last year over efforts to bring autonomous cars to city streets by 2021.
In
January, the companies announced plans to have up to 40 autonomous cars on
American and European roads by the end of this year as part of initial trials.
As that collaboration grew, Intel and Mobileye executives began talking about a
potential takeover at the end of December, holding meetings, mostly in New
York, to complete a deal in which Mobileye’s executives would take the lead in
new expanded efforts. “This deal makes Intel a Tier 1 partner for the
automotive industry,” said Martin Birkner, an automotive analyst at Gartner, a
technology research company in Munich.
“As the industry moves toward autonomous
driving, new types of digital suppliers like Intel are developing quickly.”
Intel’s efforts to stamp a claim on driverless cars represents a recognition
that chip-making rivals like Nvidia and Qualcomm had moved slightly ahead in
the race to provide the computing power needed for autonomous vehicles.
As
part of the deal, Intel said it would buy Mobileye’s outstanding shares at
$63.54 a share, a 34 percent premium to Mobileye’s closing price on Friday. The
acquisition requires shareholder and regulatory approval, and is expected to
close by the end of this year. Much of Intel’s success will depend on Amnon
Shashua, Mobileye’s cofounder and chief technology officer, who has a doctorate
in brain and cognitive sciences from the Massachusetts Institute of Technology.
Part
of Mr. Shashua’s plan is to have cars with Mobileye’s advanced driver assist
systems collect imaging and location data that can be used to create what the
company calls Road-Book — a vast digital map of roadways in the United States
and Europe. The goal, Mr. Shashua said, is to provide carmakers with a complete
product line of digital services that go beyond what they can do for
themselves. “The collaboration that we want to do can’t happen if we are two
different organizations,” he said on Monday. “The collaboration already runs
deep.”
Still,
experts say autonomous cars are unlikely to hit the roads by the end of the
decade, at the earliest, because regulators are beginning to question which
rules such cars should follow and because of struggles to make the technology
work seamlessly. Uber, the ride-booking service, halted its driverless car
tests in California after local officials said the company did not have the
required permits, though its tests in Pittsburgh are continuing.
Google’s
own efforts ran into difficulties after the company’s driverless cars were
involved in a spate of collisions. And in Europe, regulators are divided on the
issue of self-driving cars, causing the automotive industry to complain that
the delays could hamper plans to take the technology to the streets there.
Still, with technology companies and global automakers making hefty — and
costly — bets on autonomous cars, experts that say more deals like Intel’s
acquisition of Mobileye are likely to follow as firms jostle for position. More
acquisitions, said Mr. Birkner of Gartner, “are an absolute necessity.”
“Carmakers and Silicon Valley companies,” he said, “are realizing that they
both bring different skills to the table.”
